Digital Business 101 Foundations of Digital Marketing & eCommerce

Gain a clear understanding of digital marketing channels, online business models, and strategies to grow your digital presence.

★ 4.5 average course rating

7 practice exercises

28.4 hours of content

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What you'll learn

Fundamentals

Understand the fundamentals of digital marketing and eCommerce

Course content ›

Tools

Equip employees with practical tools to contribute to your digital growth

Course content ›

Apply

Apply strategies through hands-on activities for immediate real-world relevance

Course content ›

Course content

Learning Objective:
Understand digital marketing fundamentals and business relevance

Key trends in consumer behavior
Key trends in digital channels and ecosystem
Digital transformation in business
Key metrics and success factors in digital business

Learning Objective:
Identify key digital channels and strategies for brand growth.

Owned, earned, and paid media
Breakdown of:
- SEO & content marketing
- Email marketing
- Social media
- Paid advertising
- Influencer & affiliate marketing
Case studies: Local brand success examples

Learning Objective:
Create buyer personas and map digital customer journeys

Workshop:
- Define ideal customer profile
- Create a detailed persona
- Map their digital user journey (awareness > conversion > retention)
Tools: Miro, templates, or pen & paper
Group sharing & feedback

Learning Objective:
Design simple, results-driven digital marketing campaigns.

Selling on platforms: Shopee, Lazada, Shopify, DTC
Landing pages vs marketplaces
Conversion funnel basics
Product page best practices
Role of analytics and CRO (conversion rate optimization)

Learning Objective:
Evaluate digital campaign performance using key metrics

Practical
- A simple email marketing campaign (via Mailchimp)
- A basic social media plan (content calendar + visual concept)
Participants plan a 3-day campaign with objectives
Share with group & trainer feedback

Who Is This For?

• Business Owners & Entrepreneurs
• Marketing Executives & Admin Staff
• Fresh Graduates & Career Switchers
• Corporate Teams in Transition

Testimonial

“

I used to feel overwhelmed when people talked about ads and analytics. After this course, I finally feel confident enough to try running a basic campaign for my team

Syafiqah Yusof Marketing Assistant

“

The trainer clearly had real-world experience. Every concept was tied to actual business cases, which made it so much easier to relate and apply at work

Benjamin Koh Small Business Owner

“

From the materials to the trainer and support team, everything was handled professionally. It was a smooth and impactful learning experience

Hafiz Rahman Corporate Communications Officer

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Digital Business 101 Foundations of Digital Marketing & eCommerce

What you'll learn

Fundamentals

Tools

Apply

Course content

Who Is This For?

Testimonial

Company

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Digital Business 101 Foundations of Digital Marketing & eCommerce

What you'll learn

Fundamentals

Tools

Apply

Course content

Who Is This For?

Testimonial

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